About the “DUB”
At HudDUB.com, 'dub' stands for 'W', which is short for 'win'. My mission is to help athletes achieve their goal of winning!
Hi! My name is Hudson Lubbers.
I am a cycling enthusiast. COVID 19 pandemic restrictions in Ontario derailed me from my passion to pursue hockey at the highest competitive levels. Through quirks of fortunate circumstances, I quickly transitioned to cycling and made friends in the cycling community. I would consider Ashlin Barry a close friend and I have spent many hours training with him. Michael Barry has been and continues to be a wise and generous coach. My first ever road ride was 100 kilometres in the dead of winter, with me trying to hang onto Michael and Ashlin’s wheel. The thrill of that first ride is still with me today.
With the help of Michael Barry, Chris Reid, Kevin Simms and other coaches as well as many generous sponsors and donors, I have enjoyed racing across Canada, in the USA, and in parts of Europe. I enjoy track, gravel and road cycling. The National Cycling Institute Milton (NCIM), Ignite Junior Cycling, and Ontario Cycling have provided wonderful opportunities for me to pursue my passion. I am currently riding for Hustle Pro Cycling, and I am training for the upcoming race season.
I am also a student at the University of Guelph, completing a Bachelor of Commerce degree. My major is in real estate – with a specific focus on preparing for a career in commercial real estate. At this point in my career, it is difficult to predict how my interests and skills will intersect with the opportunities that I encounter. However, in all matters, whether academic, career, or sport – I want to pursue excellence! And I want to enjoy my efforts along the way!
Huddub.com has evolved from my attempt to combine my athletic/sports and business interests.
I’ve always found joy in the process of training, whether it’s waking up early to ride or pushing my body to its limits in any form. The challenge of testing my limits and improving each day is a driving force. HudDUB mix is designed to support that journey, fuelling your body with the energy and hydration it needs to keep pushing forward—and chasing those dubs along the way.
Pursuing excellence in sport means hours of training, listening to and learning from the best, a mental toughness that allows you to continue when not all is going according to plan, and maintaining a healthy body – with rest, a healthy diet, and the BEST fuel during training and in races. My study of the best and most cost-effective fuel during training and races has led me to develop the HudDUB mix.
As a dedicated endurance cyclist, I’ve always been passionate about pushing limits on the bike. One thing that constantly frustrated me was the cost and limitations of pre-made carb mixes. Every brand seemed to charge a premium for a product that never quite fit my needs. Some had too much sodium. Others did not provide enough flexibility for different weather conditions and ride intensities. I wanted more control and customizability — not just for the sake of optimization but because fueling right is as personal as the bike you ride. That’s why I set out to create my own carb mix.
HudDUB delivers premium hydration at an affordable cost compared to other leading brands. Fueling your performance shouldn’t break the bank. I am focused on what truly matters: creating a high-quality product that gets the job done. Stay fueled and hydrated without compromising your budget, so you can focus on what counts: smashing your goals and winning!
My vision for HudDUB is more than just offering a hydration product. I see this as a commitment to building and supporting a thriving local community. This is done as much as possible by sourcing ingredients and materials from local businesses, setting a goal of hiring help from within the cycling community, and generally bringing people together, whether it’s on a group ride, at a race, or during training sessions.
Great things happen when people come together. I see HudDUB mix as a tool to help athletes support one another, sharing stories, and celebrating victories, big or small. When you choose HudDUB, you’re not just fueling yourself — you’re joining a community that values connection, collaboration, and mutual support!